diff --git a/admin/v1/WpWebhook.php b/admin/v1/WpWebhook.php
index c02904a..66913ee 100644
--- a/admin/v1/WpWebhook.php
+++ b/admin/v1/WpWebhook.php
@@ -328,10 +328,10 @@ class WpWebhook
         $body = $msg['text']['body'] ?? '';
         self::log('MSG', "[TEXT] {$ctx['from']} ({$ctx['name']}): $body");
         self::saveWebhookLog('messages', $ctx['from'], $ctx['name'], 'text', $body);
-        self::saveConversation($ctx, $body);
+        $isNew = self::saveConversation($ctx, $body);
         self::forwardToCompany($ctx, $body);
 
-        if (self::$currentCompany !== null) {
+        if ($isNew && self::$currentCompany !== null) {
             BotRouter::route(self::$currentCompany, $ctx, $body, 'text');
         }
     }
@@ -345,9 +345,9 @@ class WpWebhook
         $preview = $caption ?: "[$type id:$mediaId]";
         self::log('MSG', "[" . strtoupper($type) . "] {$ctx['from']} | id=$mediaId mime=$mime caption=$caption");
         self::saveWebhookLog('messages', $ctx['from'], $ctx['name'], $type, $preview);
-        self::saveConversation($ctx, $preview, $mediaId);
+        $isNew = self::saveConversation($ctx, $preview, $mediaId);
         self::forwardToCompany($ctx, $preview, $mediaId);
-        if (self::$currentCompany !== null) {
+        if ($isNew && self::$currentCompany !== null) {
             BotRouter::route(self::$currentCompany, $ctx, $caption, $type);
         }
     }
@@ -378,10 +378,10 @@ class WpWebhook
         $replyId = $reply['id'] ?? '';
         self::log('MSG', "[INTERACTIVE/$iType] {$ctx['from']} | reply=" . json_encode($reply));
         self::saveWebhookLog('messages', $ctx['from'], $ctx['name'], 'interactive', $preview);
-        self::saveConversation($ctx, $preview);
+        $isNew = self::saveConversation($ctx, $preview);
         self::forwardToCompany($ctx, $preview);
 
-        if (self::$currentCompany !== null && $replyId !== '') {
+        if ($isNew && self::$currentCompany !== null && $replyId !== '') {
             BotRouter::route(self::$currentCompany, $ctx, $replyId, 'interactive');
         }
     }
@@ -394,10 +394,10 @@ class WpWebhook
         $replyId = $payload ?: $text;
         self::log('MSG', "[BUTTON] {$ctx['from']} | text=$text payload=$payload");
         self::saveWebhookLog('messages', $ctx['from'], $ctx['name'], 'button', $preview);
-        self::saveConversation($ctx, $preview);
+        $isNew = self::saveConversation($ctx, $preview);
         self::forwardToCompany($ctx, $preview);
 
-        if (self::$currentCompany !== null && $replyId !== '') {
+        if ($isNew && self::$currentCompany !== null && $replyId !== '') {
             BotRouter::route(self::$currentCompany, $ctx, $replyId, 'button');
         }
     }
@@ -481,7 +481,7 @@ class WpWebhook
 
     // ─── Guardar en base de datos ─────────────────────────────────────────────
 
-    private static function saveConversation(array $ctx, string $content, ?string $mediaId = null): void
+    private static function saveConversation(array $ctx, string $content, ?string $mediaId = null): bool
     {
         try {
             $companyId = self::$currentCompany['id'] ?? null;
@@ -503,9 +503,14 @@ class WpWebhook
             if ($stmt->rowCount() > 0) {
                 $convId = (int) db()->lastInsertId();
                 self::saveNotification($convId, $ctx['from'], $content);
+                return true;
             }
+            // Mensaje duplicado (webhook retry de Meta) — no procesar de nuevo
+            self::log('INFO', "Mensaje duplicado ignorado: {$ctx['message_id']} from={$ctx['from']}");
+            return false;
         } catch (\PDOException $e) {
             self::log('ERROR', 'DB saveConversation: ' . $e->getMessage());
+            return true; // En caso de error DB, dejar pasar para no silenciar mensajes reales
         }
     }